Services
Mobile app for your customers
Customer apps for booking, ordering and staying in touch — built only where there's a genuine reason to open one.
Your customers live on their phones. A customer app keeps your business one tap away for booking, ordering, loyalty and updates — a direct line that email and even a good website can't quite match.
- Worth it if
- There's a reason to open it
- Discovery
- Mostly via your own site
- Push
- Rarely, and opt-in
- Website
- Still essential
Where AI fits in a customer app
Recommending things people might want, helping someone find a past order without searching through everything, and answering 'where is my order' at midnight when you're closed. All three are real time-savers. None of them is a reason to build the app — the app has to earn its place on its own first.
Will people actually download it?
This is the question that decides whether a customer app is worth doing, and it deserves a straight answer. People download an app when there's a reason to keep opening it. If it's only a slightly different way to buy from you, most will use your website instead and you'll have paid to build something they ignore.
It has to earn the install
A customer app is worth building when it does something a website genuinely can't: your loyalty scheme, saved preferences and orders in one place, early access to what you sell, or something your customers would genuinely miss. Those are strong reasons. A discount code is a weak one, and it retains nobody.
Onboarding decides whether they stay
The first thirty seconds matter more than anything else. If signing up, finding an order and getting the thing they came for takes longer than that, they'll leave and not come back. We design the shortest possible path to the reason they opened it, and let everything else follow later.
Push notifications, used sparingly
Push is powerful and very easy to abuse. One or two useful messages a month outperforms a weekly newsletter from a shop most people have already muted. We'll set it up so customers choose what they hear about, which keeps the ones who do want it.
Not an excuse to neglect the website
Plenty of your customers will never install anything. The app is an addition to a good website, not a replacement for it — and we'll tell you when what you actually need is a better website, which costs far less and reaches far more people.
What’s included
- Booking and ordering in a few taps
- Push notifications for genuine updates
- Loyalty and rewards that people use
- Customer accounts and order history
- Simple, secure sign-in
Why it matters
- Repeat business and real loyalty
- A direct channel to your customers
- Convenience that brings them back
Often useful alongside this
- Mobile app design which covers the design and build of the customer app.
- E-commerce if buying is the main thing people would do in it.
Common questions
- How many customers do I need before an app makes sense?
- Fewer than you'd think, provided there's a real reason to open it. If it's a genuine habit or a genuinely useful account, a few hundred regular customers can justify it. If it isn't, a better website will serve more people for a fraction of the cost.
- How do people find it in the store?
- We name and describe it using the search terms your customers use, and — more usefully — make sure your website links straight to it. A good proportion of installs come from a link on your own site rather than store search.
- Does it need app store approval?
- Yes, and there's a review process with real turnaround times. We build to the current guidelines from the start and submit for you, planning the timeline around the review rather than pretending it's instant.
- What does it cost to keep running?
- There's some unavoidable ongoing work as the operating systems change. We'll set that out before you commit, and the app is yours rather than something that only exists through us.
- Should I still have a website?
- Definitely — and it should be good. If your website is the weak link, fixing it will reach more people than any app you build. We'd rather point that out than take the work.
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