Not strictly — plenty of businesses run on a good name and consistent colours. But you do need some consistent visual identity, and if you haven't got one, a logo is usually the easiest place to start.

What do I get at the end?

Logo files in the formats you need for web, print and social, a colour palette, type choices you can use freely, and a short guide explaining how to use them correctly.

How long does it take?

Two to three weeks is typical, depending on how many directions you want to explore. We'll show you options rather than presenting one idea and asking you to choose between good and less good.

Do I need print design as well?

If you need signage, menus, vehicle graphics or cards, those are separate from the logo and we can design them. It's worth getting the identity right first, because everything else pulls from it.

Can you just work with what I have?

Yes. If you already have a logo you like, we'll build the rest of the identity around it. A full redesign is a choice, not a requirement.

Services

Logo and branding design

Logos, colours and type that stay consistent across your website, signage, vehicles and paperwork.

A strong identity makes you instantly recognisable and quietly reassuring. We design logos, colour and typography around who you are, then apply them consistently everywhere a customer might see you — starting with the website.

Typical turnaround: 2–3 weeks
Files: Print + screen formats
Rules: Short usage guide
Start from: Logo, or existing brand

Where AI fits in branding

Exploring a lot of directions quickly and cheaply before we narrow it down by hand, and generating variations of a chosen mark — different lockups, or a version that works on a dark background. The judgement about which one is right, and why, is still a designer's job, and that's where the value is. We'd be suspicious of any designer finalising a logo with a prompt.

The logo is the smallest part of this

A logo is what people recognise, but it's the least useful thing on this page. What actually builds recognition is consistent colour, type and spacing across everything a customer sees — the website, the invoice, the van, the shopfront sign. We'll design the logo, but we'll think about how it behaves small and in one colour, because it will end up on a fascia and on a card reader.

Designed to work small and in one colour

The version of a logo that gets tested hardest is the small one — a browser tab, an app icon, an embroidered shirt, a stamp on an invoice. We design for those cases from the beginning rather than shrinking a detailed version until it's a smudge.

Files you can actually open

A logo is no use if you can't open it. You'll get the formats your printer, your web developer and your social accounts each need, plus guidance on what to use where, so nobody ends up stretching a JPG to fit a van.

A few rules so it stays consistent

Without a few simple rules, a brand drifts. Somebody picks a different blue, the spacing changes, and within a year it doesn't look like one business any more. We'll give you a short guide covering colour, type and clear space so it stays recognisable however it's applied.

Built for the business you're actually running

The right identity depends on what you do and who you need to appeal to. We'll look at what you already have, what your competitors look like and where you want to be — because an identity designed for a high-street café is the wrong tool for a trade business that needs to look solid and dependable.

What’s included

Original logo design
Colour palette and typography
A short brand guide to keep it consistent
Files for web, print and social
Revisions until you're genuinely happy

Why it matters

An identity people recognise quickly
Consistency that quietly builds trust
Everything ready to use, everywhere it needs to be

Often useful alongside this

Website design once the identity exists, so the site can be built around it.
Social media where consistent brand matters most and is hardest to keep.

Common questions

Do I need a logo?: Not strictly — plenty of businesses run on a good name and consistent colours. But you do need some consistent visual identity, and if you haven't got one, a logo is usually the easiest place to start.
What do I get at the end?: Logo files in the formats you need for web, print and social, a colour palette, type choices you can use freely, and a short guide explaining how to use them correctly.
How long does it take?: Two to three weeks is typical, depending on how many directions you want to explore. We'll show you options rather than presenting one idea and asking you to choose between good and less good.
Do I need print design as well?: If you need signage, menus, vehicle graphics or cards, those are separate from the logo and we can design them. It's worth getting the identity right first, because everything else pulls from it.
Can you just work with what I have?: Yes. If you already have a logo you like, we'll build the rest of the identity around it. A full redesign is a choice, not a requirement.

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